Why a Run

Why a Run
An epic run - a primal urge and archetypal event

Why a world relay on foot? The Foundation is following the time tested model of linking a distance event with a cause. The event has been our vision since it began its mission towards global sustainability. The idea was to create an event that would capture the excitement of people from all walks of life worldwide. The epic nature of the event has appeal to both participants and the audience. The combination of the primal, archetypal elements of water, one of the most basic essentials of life, with running, the fundamental mode of transportation and communication strikes a physiological chord.

The Blue Planet Run has the potential to reach the largest global audience possible through one event. This extraordinary feat of endurance will showcase astounding human spirit and the will power of amazing people from all over the world.

The Experience

The participants will have a once-in-a-lifetime experience. People along the route will have an opportunity to witness and contribute to the staging of the event. Innovation through the web site will enhance the experience for remote viewers on line.

Raising Awareness

Taking a time-tested model to a higher level

The epic nature of this event will create interest in this critical issue and educational programs will connect school children with the cause world-wide. Every BPR event or product will focus on the message and importance of ensuring safe drinking water for everyone on the planet. The Foundation will utilize all possible ways of leveraging the Run to raise money for the cause.